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Local Services · Belgium

Local Services in Belgium.

Local service campaigns in Belgium should be geo-fenced tightly around the actual service radius within Belgium.

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Market tierTier 1 · Medium CPM
RegionEurope
CurrencyEUR
LanguagesDutch, French
Meta audience~7M (approx.)
Seasonal peaksBlack Friday, Christmas, summer sales
Typical Local Services CPM$8–$24 (global range, approximate)
Popular vertical hereYes — among the most active verticals in Belgium
Market notes

Belgium at a glance

Bilingual market requiring separate Dutch and French creative for best performance. Strong e-commerce growth in recent years.

RegulatoryBelgium tightly regulates gambling advertising with a licensing system; crypto and health claims require Meta authorization plus local review.
Local Services playbook
  • Set radius targeting to match real service coverage in Belgium
  • Use local phone numbers and business hours for Belgium
  • Highlight local reviews and landmarks familiar in Belgium
  • Defined service area or store location(s)
  • Call tracking or booking system in place

KPIs to watch

Cost per call/bookingCost per store visitShow-up rateCustomer lifetime value
Local Services in other countries
United StatesUSUnited KingdomUKCanadaCAAustraliaAUGermanyDEFranceFRSpainESItalyIT
Other verticals in Belgium
Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→
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FAQ

Questions, answered

Can I run Local Services ads in Belgium through Power Ads?
Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.
What does it cost to scale Local Services in Belgium?
Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Belgium (a medium-CPM Tier 1 market) depend on season, creative and audience.
Which currency should my Belgium accounts use?
Most clients targeting Belgium run accounts in USD or EUR. Your operator will recommend currency and time zone based on your reporting and billing setup.
By application only

Scale Local Services in Belgium.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

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