Trust-building campaigns for regulated finance
Financial services advertising demands precision and compliance. We build campaigns that communicate value clearly while respecting Meta's financial-services ad policies.
What breaks at scale.
Special ad category rules
Credit and finance ads fall under Meta's Special Ad Category with targeting limits.
Disclosure requirements
APR, fees, and terms must be clearly disclosed in creative and landing pages.
Trust deficit
Users are cautious about financial offers from unfamiliar brands.
Long consideration cycles
Financial decisions often take longer than typical e-commerce purchases.
How we solve it.
Special Ad Category setup
Campaigns are correctly categorized to comply with targeting restrictions.
Clear disclosure integration
Terms and fees are presented transparently across the funnel.
Credibility-first creative
Testimonials, licensing badges, and clear branding build trust.
Nurture sequencing
Multi-touch retargeting supports longer decision timelines.
- Applicable financial services licensing
- Clear disclosure of rates, fees, and terms
- Compliance with Special Ad Category targeting rules
- Cost per application
- Approval rate
- Cost per funded account
- Application completion rate
Approximate range; varies by geo, season and creative.
Trust-building ad
Landing page with disclosures
Application form
Approval / funding
Special Ad Categories on Meta: Credit, Employment, Housing, and Social Issues
A clear breakdown of Meta's special ad categories for credit, employment, housing, and social issues, and what changes about targeting and creative in each.
6 MIN READ
Compliance & VerticalsFinancial Services Ads on Meta: Compliance Fundamentals
What financial services advertisers need to know about Meta's special ad category rules, disclosure requirements, and content restrictions for credit and investment products.
6 MIN READ
Payments & BillingBuilding an Audit Trail for Ad Spend That Finance Teams Can Trust
How to build a reliable audit trail for Meta ad spend across multiple accounts, cards, and billing cycles that finance and compliance teams can actually use.
5 MIN READ
Questions, answered
What is the Special Ad Category?
Do you need my licensing info?
Can you target by income or age?
How long do finance campaigns take to optimize?
We don't talk. We solve.
Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.