Comparisons — Infrastructure Models Side by Side — details
Agency ad accounts vs personal ad accounts
Personal accounts are fine for testing. Once spend is material, the cost of a single frozen week outweighs any fee.
4% per top-up vs flat monthly subscription
Flat plans look cheap until you hit the tier ceiling. A percentage model removes the ceiling and the upgrade conversation.
Building in-house vs Power Ads
In-house makes sense at extreme scale with a dedicated team. For most, it's a year of distraction from buying media.
Top-up model vs postpaid invoicing
Postpaid feels flexible until the invoice arrives. A top-up model puts the full cost on the table before a dollar is spent.
Account rental vs agency accounts
Agency accounts live inside your own Business Portfolio and data. That structure is what makes them durable.
Fee per top-up vs fee on spend
Same headline percentage, very different experience. Charging at the top-up removes invoices, chasing and month-end surprises.
Dedicated operator vs ticket support
At $100k+ a month, every hour of downtime has a price. Tickets are priced for people who can wait.
Unlimited vs capped ad accounts
Clean structure is a performance lever. Caps force bad structure.

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