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Unlimited vs capped ad accounts

Clean structure is a performance lever. Caps force bad structure.

Unlimited vs capped ad accounts — details

UnlimitedCapped per plan
Structure freedomSplit by offer, geo, buyerSqueeze into limits
TestingIsolate risk freelyShared risk
Cost of more accounts$0Upgrade fee
VerdictClean structure is a performance lever. Caps force bad structure.
Other comparisons
Agency ad accounts vs personal ad accounts→4% per top-up vs flat monthly subscription→Building in-house vs Power Ads→Top-up model vs postpaid invoicing→Account rental vs agency accounts→Fee per top-up vs fee on spend→Dedicated operator vs ticket support→
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Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

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