Insurance · Belgium

Insurance in Belgium.

Insurance campaigns targeting Belgium must reflect the licensing and regulatory requirements specific to Belgium.

Market tier	Tier 1 · Medium CPM
Region	Europe
Currency	EUR
Languages	Dutch, French
Meta audience	~7M (approx.)
Seasonal peaks	Black Friday, Christmas, summer sales
Typical Insurance CPM	$12–$34 (global range, approximate)
Popular vertical here	Growing

Market notes

Belgium at a glance

Bilingual market requiring separate Dutch and French creative for best performance. Strong e-commerce growth in recent years.

RegulatoryBelgium tightly regulates gambling advertising with a licensing system; crypto and health claims require Meta authorization plus local review.

Insurance playbook

Confirm coverage licensing valid in Belgium
Localize policy terms and currency for Belgium
Adapt quote forms to Belgium identity and address formats
Applicable insurance licensing for each targeted region
Clear policy terms and disclosures on landing pages

KPIs to watch

Cost per quoteQuote-to-policy conversion rateCost per bound policyForm completion rate

Insurance in other countries

United StatesUS United KingdomUK CanadaCA AustraliaAU GermanyDE FranceFR SpainES ItalyIT

Other verticals in Belgium

Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Mobile Apps→Info Products & Courses→

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FAQ

Questions, answered

Can I run Insurance ads in Belgium through Power Ads?

Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.

What does it cost to scale Insurance in Belgium?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Belgium (a medium-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Belgium accounts use?

Most clients targeting Belgium run accounts in USD or EUR. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale Insurance in Belgium.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing