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Local Services · United States

Local Services in United States.

Local service campaigns in United States should be geo-fenced tightly around the actual service radius within United States.

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Market tierTier 1 · High CPM
RegionNorth America
CurrencyUSD
LanguagesEnglish, Spanish
Meta audience~240M (approx.)
Seasonal peaksBlack Friday, Cyber Monday, Q4 holidays, Super Bowl
Typical Local Services CPM$8–$24 (global range, approximate)
Popular vertical hereGrowing
Market notes

United States at a glance

Highly competitive across nearly every vertical, with premium CPMs during Q4. Mobile-first checkout and buy-now-pay-later options are widely expected. Creative should be fast-paced and benefit-led.

RegulatoryRestricted verticals such as gambling, crypto, and health face both federal/state rules and Meta authorization requirements; confirm current requirements before launch.
Local Services playbook
  • Set radius targeting to match real service coverage in United States
  • Use local phone numbers and business hours for United States
  • Highlight local reviews and landmarks familiar in United States
  • Defined service area or store location(s)
  • Call tracking or booking system in place

KPIs to watch

Cost per call/bookingCost per store visitShow-up rateCustomer lifetime value
Local Services in other countries
United KingdomUKCanadaCAAustraliaAUGermanyDEFranceFRSpainESItalyITNetherlandsNL
Other verticals in United States
Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→
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FAQ

Questions, answered

Can I run Local Services ads in United States through Power Ads?
Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.
What does it cost to scale Local Services in United States?
Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in United States (a high-CPM Tier 1 market) depend on season, creative and audience.
Which currency should my United States accounts use?
Most clients targeting United States run accounts in USD or USD. Your operator will recommend currency and time zone based on your reporting and billing setup.
By application only

Scale Local Services in United States.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

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