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Local Services · Canada

Local Services in Canada.

Local service campaigns in Canada should be geo-fenced tightly around the actual service radius within Canada.

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Market tierTier 1 · High CPM
RegionNorth America
CurrencyCAD
LanguagesEnglish, French
Meta audience~26M (approx.)
Seasonal peaksBlack Friday, Boxing Day, Q4 holidays
Typical Local Services CPM$8–$24 (global range, approximate)
Popular vertical hereGrowing
Market notes

Canada at a glance

Bilingual creative (English/French, especially Quebec) improves performance. Payment habits mirror the US with strong credit card and BNPL usage.

RegulatoryProvincial rules affect gambling and financial advertising; Meta authorization is required for restricted verticals regardless of province.
Local Services playbook
  • Set radius targeting to match real service coverage in Canada
  • Use local phone numbers and business hours for Canada
  • Highlight local reviews and landmarks familiar in Canada
  • Defined service area or store location(s)
  • Call tracking or booking system in place

KPIs to watch

Cost per call/bookingCost per store visitShow-up rateCustomer lifetime value
Local Services in other countries
United StatesUSUnited KingdomUKAustraliaAUGermanyDEFranceFRSpainESItalyITNetherlandsNL
Other verticals in Canada
Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→
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FAQ

Questions, answered

Can I run Local Services ads in Canada through Power Ads?
Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.
What does it cost to scale Local Services in Canada?
Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Canada (a high-CPM Tier 1 market) depend on season, creative and audience.
Which currency should my Canada accounts use?
Most clients targeting Canada run accounts in USD or CAD. Your operator will recommend currency and time zone based on your reporting and billing setup.
By application only

Scale Local Services in Canada.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

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