iGaming & Casino · Netherlands

iGaming & Casino in Netherlands.

Operators targeting Netherlands must hold a license valid in Netherlands and have confirmed Meta written authorization covering that market before any campaign runs.

Apply for access

Market tier	Tier 1 · High CPM
Region	Europe
Currency	EUR
Languages	Dutch
Meta audience	~10M (approx.)
Seasonal peaks	Sinterklaas (Dec), Black Friday, Christmas
Typical iGaming & Casino CPM	$15–$45 (global range, approximate)
Popular vertical here	Yes — among the most active verticals in Netherlands

Market notes

Netherlands at a glance

High digital literacy and e-commerce adoption. iDEAL is the dominant local payment method and should be supported at checkout.

RegulatoryDutch gambling advertising is licensed and regulated nationally; crypto and health claims require Meta authorization plus local compliance review.

iGaming & Casino playbook

Verify licensing status in Netherlands before building any campaign
Include age-verification and responsible-gambling notices for Netherlands
Confirm currency and payment methods common in Netherlands
Valid gambling license for each targeted jurisdiction
Meta written authorization for gambling advertising

KPIs to watch

Cost per FTDFTD-to-deposit ratioPlayer lifetime valueAccount approval status

iGaming & Casino in other countries

United StatesUS United KingdomUK CanadaCA AustraliaAU GermanyDE FranceFR SpainES ItalyIT

Other verticals in Netherlands

Lead Generation→Nutra & Supplements→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→Info Products & Courses→

Meta's Gambling Ad Authorization Process, Explained

A practical walkthrough of Meta's real-money gambling ad authorization: who qualifies, what documents are required, and how long approval takes.

6 MIN READ

Compliance & Verticals

Real-Money Gaming Ads for Licensed Operators: What Actually Works

How licensed real-money gaming operators structure Meta campaigns that pass review and stay compliant across creative, targeting, and landing pages.

6 MIN READ

Vertical Playbooks

The iGaming Playbook for Licensed Operators on Meta

How licensed iGaming operators can advertise on Meta legally: authorization requirements, compliant creative, and why cloaking is a hard no.

6 MIN READ

FAQ

Questions, answered

Can I run iGaming & Casino ads in Netherlands through Power Ads?

Yes, provided your offer meets Meta's policies and you hold the licence and Meta authorization required for Netherlands. Our compliance desk confirms requirements before launch.

What does it cost to scale iGaming & Casino in Netherlands?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Netherlands (a high-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Netherlands accounts use?

Most clients targeting Netherlands run accounts in USD or EUR. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale iGaming & Casino in Netherlands.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing