iGaming & Casino · Australia

iGaming & Casino in Australia.

Operators targeting Australia must hold a license valid in Australia and have confirmed Meta written authorization covering that market before any campaign runs.

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Market tier	Tier 1 · High CPM
Region	Oceania
Currency	AUD
Languages	English
Meta audience	~19M (approx.)
Seasonal peaks	Boxing Day, EOFY sales (June), Christmas
Typical iGaming & Casino CPM	$15–$45 (global range, approximate)
Popular vertical here	Yes — among the most active verticals in Australia

Market notes

Australia at a glance

Strong mobile commerce adoption with high trust in reviews and social proof. Seasonal calendar is inverted from the Northern Hemisphere.

RegulatoryGambling and financial services advertising is regulated nationally in addition to Meta's authorization process; confirm current requirements before launch.

iGaming & Casino playbook

Verify licensing status in Australia before building any campaign
Include age-verification and responsible-gambling notices for Australia
Confirm currency and payment methods common in Australia
Valid gambling license for each targeted jurisdiction
Meta written authorization for gambling advertising

KPIs to watch

Cost per FTDFTD-to-deposit ratioPlayer lifetime valueAccount approval status

iGaming & Casino in other countries

United StatesUS United KingdomUK CanadaCA GermanyDE FranceFR SpainES ItalyIT NetherlandsNL

Other verticals in Australia

Lead Generation→Nutra & Supplements→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→Info Products & Courses→

Meta's Gambling Ad Authorization Process, Explained

A practical walkthrough of Meta's real-money gambling ad authorization: who qualifies, what documents are required, and how long approval takes.

6 MIN READ

Compliance & Verticals

Real-Money Gaming Ads for Licensed Operators: What Actually Works

How licensed real-money gaming operators structure Meta campaigns that pass review and stay compliant across creative, targeting, and landing pages.

6 MIN READ

Vertical Playbooks

The iGaming Playbook for Licensed Operators on Meta

How licensed iGaming operators can advertise on Meta legally: authorization requirements, compliant creative, and why cloaking is a hard no.

6 MIN READ

FAQ

Questions, answered

Can I run iGaming & Casino ads in Australia through Power Ads?

Yes, provided your offer meets Meta's policies and you hold the licence and Meta authorization required for Australia. Our compliance desk confirms requirements before launch.

What does it cost to scale iGaming & Casino in Australia?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Australia (a high-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Australia accounts use?

Most clients targeting Australia run accounts in USD or AUD. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale iGaming & Casino in Australia.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing