iGaming & Casino · Brazil

iGaming & Casino in Brazil.

Operators targeting Brazil must hold a license valid in Brazil and have confirmed Meta written authorization covering that market before any campaign runs.

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Market tier	Tier 2 · Low CPM
Region	South America
Currency	BRL
Languages	Portuguese
Meta audience	~120M (approx.)
Seasonal peaks	Black Friday, Christmas, Carnival season
Typical iGaming & Casino CPM	$15–$45 (global range, approximate)
Popular vertical here	Yes — among the most active verticals in Brazil

Market notes

Brazil at a glance

One of the largest Meta audiences globally with heavy mobile and social commerce usage. Installment payments (parcelamento) are essential to conversion.

RegulatoryBrazil has evolving gambling and crypto regulation; health claims are closely monitored, and Meta authorization is required for restricted verticals.

iGaming & Casino playbook

Verify licensing status in Brazil before building any campaign
Include age-verification and responsible-gambling notices for Brazil
Confirm currency and payment methods common in Brazil
Valid gambling license for each targeted jurisdiction
Meta written authorization for gambling advertising

KPIs to watch

Cost per FTDFTD-to-deposit ratioPlayer lifetime valueAccount approval status

iGaming & Casino in other countries

United StatesUS United KingdomUK CanadaCA AustraliaAU GermanyDE FranceFR SpainES ItalyIT

Other verticals in Brazil

Lead Generation→Nutra & Supplements→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→Info Products & Courses→

Meta's Gambling Ad Authorization Process, Explained

A practical walkthrough of Meta's real-money gambling ad authorization: who qualifies, what documents are required, and how long approval takes.

6 MIN READ

Compliance & Verticals

Real-Money Gaming Ads for Licensed Operators: What Actually Works

How licensed real-money gaming operators structure Meta campaigns that pass review and stay compliant across creative, targeting, and landing pages.

6 MIN READ

Vertical Playbooks

The iGaming Playbook for Licensed Operators on Meta

How licensed iGaming operators can advertise on Meta legally: authorization requirements, compliant creative, and why cloaking is a hard no.

6 MIN READ

FAQ

Questions, answered

Can I run iGaming & Casino ads in Brazil through Power Ads?

Yes, provided your offer meets Meta's policies and you hold the licence and Meta authorization required for Brazil. Our compliance desk confirms requirements before launch.

What does it cost to scale iGaming & Casino in Brazil?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Brazil (a low-CPM Tier 2 market) depend on season, creative and audience.

Which currency should my Brazil accounts use?

Most clients targeting Brazil run accounts in USD or BRL. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale iGaming & Casino in Brazil.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing