Payout is the dollar amount credited to an affiliate or media buyer for each qualifying conversion, set by the advertiser or network and sometimes varying by geography, traffic source quality, or volume tier. It's the revenue side of the profitability equation, weighed directly against the cost of acquiring that conversion through ad spend.
Payouts are frequently negotiated upward for high-volume media buyers once they've proven consistent quality traffic, which is one reason agency-scale operations running $100k+/mo often secure better offer terms than a small independent affiliate could get on the same offer.
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