A media buyer is the operational role that turns a strategy or offer into live campaigns — building ad account structure, writing or briefing creative, setting budgets and bids, and making the ongoing scaling, pausing, and testing decisions that determine performance. In an agency context, media buyers are typically assigned to specific clients or verticals.
At scale, a single media buyer or small team can manage many concurrent ad accounts across different clients and verticals simultaneously, which is why agency infrastructure like unlimited agency ad accounts and 24/7 support exists to remove operational bottlenecks that would otherwise limit how much a media buying team can effectively run.
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Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.