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Glossary · Affiliate Marketing

Click Injection

A fraudulent technique where fake clicks are injected just before a genuine app install to steal attribution credit.

Click injection is a form of mobile ad fraud where a malicious app detects that another app is being installed on a device and fires a fake click immediately beforehand, so that its own affiliate link gets credited for an install it had nothing to do with. It exploits last-click attribution models common in mobile app install tracking.

Legitimate agencies and networks run fraud detection specifically to catch click injection and similar attribution fraud patterns, since it steals payout from the media buyer who actually drove the real install and, at scale, distorts a network's overall data quality and trust in its own reporting.

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