Advantage+ Shopping Campaigns bundle together automated audience targeting, creative combination testing, and budget allocation into a single simplified campaign structure built specifically for online retailers running catalog-based or product-focused ads. Advertisers supply creative assets and a product catalog, and Meta's system handles most of the granular decision-making that used to require manual ad set structuring.
ASC campaigns generally need a real catalog feed and healthy purchase-event tracking through the pixel and CAPI to perform well, and agencies typically run them alongside a smaller set of manually controlled campaigns for prospecting concepts or offers the automated system doesn't handle well, like limited-time promotions.
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Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.