Advantage+ Audience (the evolution of broad targeting and 'Advantage Detailed Targeting') lets advertisers optionally suggest audience signals — like a customer list or specific interests — as a starting hint, but gives the algorithm freedom to expand well beyond those signals if it finds better-converting users elsewhere. It has largely replaced manually built, narrowly defined interest audiences as Meta's recommended default.
For agencies managing many verticals, Advantage+ Audience simplifies account structure since fewer duplicate ad sets are needed to test different interest stacks, but it also means audience-level performance data is less granular, shifting more of the optimization burden onto creative testing instead.
We don't talk. We solve.
Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.