Insurance · Austria

Insurance in Austria.

Insurance campaigns targeting Austria must reflect the licensing and regulatory requirements specific to Austria.

Market tier	Tier 1 · Medium CPM
Region	Europe
Currency	EUR
Languages	German
Meta audience	~4.5M (approx.)
Seasonal peaks	Christmas, Black Friday, summer sales
Typical Insurance CPM	$12–$34 (global range, approximate)
Popular vertical here	Yes — among the most active verticals in Austria

Market notes

Austria at a glance

Shares consumer behavior patterns with Germany, with strong trust in local brands. Invoice payment remains common alongside cards.

RegulatoryAustria applies national gambling licensing rules; crypto and health claims require Meta authorization and local compliance checks.

Insurance playbook

Confirm coverage licensing valid in Austria
Localize policy terms and currency for Austria
Adapt quote forms to Austria identity and address formats
Applicable insurance licensing for each targeted region
Clear policy terms and disclosures on landing pages

KPIs to watch

Cost per quoteQuote-to-policy conversion rateCost per bound policyForm completion rate

Insurance in other countries

United StatesUS United KingdomUK CanadaCA AustraliaAU GermanyDE FranceFR SpainES ItalyIT

Other verticals in Austria

Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Mobile Apps→Info Products & Courses→

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FAQ

Questions, answered

Can I run Insurance ads in Austria through Power Ads?

Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.

What does it cost to scale Insurance in Austria?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Austria (a medium-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Austria accounts use?

Most clients targeting Austria run accounts in USD or EUR. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale Insurance in Austria.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing