Compliant wellness marketing that builds trust
Health and wellness ads require careful claim substantiation and sensitive-topic handling. We build campaigns that respect Meta's personal health policies.
What breaks at scale.
Personal attribute targeting limits
Meta restricts targeting that implies health conditions.
Unsubstantiated claims
Wellness outcomes claimed without evidence risk disapproval.
Sensitive-topic ad review
Health-adjacent ads receive extra scrutiny during review.
Trust barriers
Users are cautious of health products from unfamiliar brands.
How we solve it.
Policy-safe targeting
Audience targeting built to avoid implying personal health attributes.
Evidence-based claims
Only substantiated wellness benefits are used in creative.
Proactive compliance review
Ads checked against health-content policy before submission.
Credibility-building creative
Certifications, reviews, and transparent sourcing highlighted in ads.
- Product safety and sourcing documentation
- No implied health-condition targeting
- Substantiated wellness claims only
- Cost per purchase
- Ad approval rate
- Customer retention rate
- Return on ad spend
Approximate range; varies by geo, season and creative.
Educational/lifestyle ad
Product or brand page
Checkout
Retention / subscription upsell
Online Pharmacy and Telehealth Ads: The LegitScript Requirement
How Meta's online pharmacy and telehealth ad policy works with LegitScript certification, and what advertisers need before launching campaigns.
6 MIN READ
Compliance & VerticalsHealth Claims Copywriting for Compliant Meta Ads
A practical framework for writing health and wellness ad copy that performs well and survives Meta's review, without relying on disease or cure claims.
5 MIN READ
Vertical PlaybooksThe Nutra Playbook: Running Compliant Health & Supplement Ads on Meta
How to run nutra and supplement ads on Meta that survive review: claim structuring, creative angles, disclaimers, and account risk management.
6 MIN READ
Questions, answered
Can we target by health condition?
What claims are allowed?
Do you handle regulatory approval?
How is ad review different for this vertical?
We don't talk. We solve.
Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.