The Telephone Consumer Protection Act (TCPA) is a US federal law regulating how businesses can call or text consumers, requiring clear, documented consent before autodialed calls or texts are sent, particularly relevant to lead-gen verticals like insurance, legal, and home services where leads are immediately called by a sales team. Violations carry statutory damages per call or text, which can add up fast at volume.
Lead-gen campaigns built for Power Ads clients embed TCPA-compliant consent language directly into the lead form itself, since the ad platform's own policies don't police TCPA compliance — that liability sits with the advertiser and the buyer of the lead, making it a contractual and legal issue layered on top of Meta's own ad policies.
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