A redirect chain is the series of hops a click takes — from the ad's destination URL, through a tracking platform, sometimes through the affiliate network's own link, before finally landing on the offer page — with each hop adding a small amount of load time and a potential point of failure. Longer chains generally hurt page load speed and, by extension, conversion rate.
Agencies monitor redirect chain length and load time closely because Meta's own landing page quality signals and simple user patience both degrade with slow-loading destinations, making an overly long or poorly optimized redirect chain a hidden but real drag on CPA.
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