Page Roles determine what a given person or partner business can do with a Facebook Page — post content, respond to messages, run ads using the Page as the advertising identity, or view insights only. Because most Meta ad campaigns require a connected Page as the entity the ad appears to come from, Page access is a prerequisite for campaign management.
Agencies typically request the narrowest role that still allows campaign work (advertiser access) rather than full admin, both to limit risk if agency access is ever compromised and because clients are often reluctant to hand over full content-posting control of their brand Page.
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